In this post we want to introduce you to Karmele, which is the person behind the Olelé brand. She crafts with their own hands and lots of imagination to create some great fans that  they have already flown to homes of the entire world.

We met Karmele in the network. But while Jositajosi were into a market where we participated, she came to meet us in person.It was a kind gesture that says a lot about her.

Karmele always was related to crafts. When she was a child, she tells us that she spent hours drawing and experimenting with handy materials. She had never been considered a person with an aptitude for art, despite having graduated in Fine Arts!!! The fact is that she is a restless person who still likes to experiment with new techniques as she did as a child. Anything that involves learning creating appeals to her.

Fabrics used for her precious fans serve as inspiration for their work. “I like touching and watching the cloths for a while, finding repetitions and deciding how to fit the pattern within the fan. There are fabrics that appear to have been designed specifically for it, and others that I love but are very difficult to cut.”

Most materials are bought online because Karmele lives in a relatively small town. She would have to move out to buy the materials so is more economical to order them out online.

By the moment, Olelé only sells at Etsy store. Karmele decided to start little by little and learn how it works the online trade. Etsy allows her to place your shop in a short time and easily. Perfect for the beginings when you still do not know exactly how to do a lot of things.

From the first, she knew that she wanted to open his shop in English and with prices in $, as the market is wider. Most of Olelé orders come from the U.S.A., especially California and New York. She also has Spanish and Australian customers and recently she had an order from South Korea which was received with enthusiasm and excitement!. Karmele is considering participating in a fair, looking forward to meet other designers she already knows through the net but not in person.

From Jositajosi, we wish you good luck!